Concise News Item 100:
On the proliferation of semiotics (the meaning of symbols): as a result of these secondary or tertiary layers of mediation, which have recently accrued to our everyday experience, we have been forced to realise how deeply mediated is also our ordinary, unreflected life in the unquestioned, sociocultural, Lifeworld.
The semiotic function and the genesis of pictorial meaning
Socrates stated along time ago that “the unexamined life is not worth living.” Marshall MacLuhan noticed that ordinary human beings, or even those with intellectual brilliance, tend to confuse the medium with the message. If you consider this information as giving meaning to your intellect or your ‘Lifeworld’, then you are reflecting meaning outside yourself. Ask, rather, what does this information mean to you within?
Go to News Item 101: Naomi Klein on Ideology in the White House